Looking to add a breath of fresh air in the handset game, Orange has announced that it will launch a line of city-themed mobile phones in time for the Christmas holiday. The first mobile to launch is called the Berlin and is an entry level, rubberized slider sporting 3G. The device is designed for Orange's pay as you go service and is priced to be easy on the pocket book. Since the device will launch as a market exclusive, don't expect to find the device in any Orange markets other than the UK. Look for more geographically-inclined phones to hit the lineup in 2008, some of which will move toward the higher end. Does anyone else think it makes sense that Orange launches phones named after cities in which they don't have service?

[Via textually.org]

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Orange announces city-themed mobiles for the UK market