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Sony starts extensive PSP campaign on adult swim

Andrew Yoon , @scxzor
10.11.07
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Cartoon Network's adult swim website is being plastered with ads for the new PSP. Good thing -- the adult swim demographic is exactly what Sony needs to target to keep PSP momentum strong. Check out Bertrum's Almanack, which provides some "fun facts" to listeners. Unfortunately, the site says that "Bertrum's Almanack not available on PSP system." But, games like NBA 08 and Syphon Filter: Logan's Shadow are. Hopefully, this campaign is one of many Sony's planning to promote their handheld.

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