The Virtual World Boom
Looking for a great escape from reality? Nothing comes close to a Virtual World for a thrill seeking whimsical adventure that doesn't require you to crash your bank account or take some time away from work-- except when an expansion is released or you that long-awaited beta invite shows up, thank you sick leave! It's only natural that people from all walks of life and ages enjoy being entertained by an interactive medium that offers socialization, avatars, items, mini-games and other various shenanigans. Everyone from Webkinz moms, Club Penguin kiddos, the voracious World of Warcraft indulgers and in between is getting in on some Virtual World action.
The whole Virtual World genre is going to get a lot more crowded as big media conglomerates take notice and throw staggering piles of cash around in an attempt to attract new visitors. Recent findings by the Virtual World Conference suggest that from October 2006 to October 2007 more than 1 billion dollars was invested in 35 virtual worlds companies. Over at Business Week, there is a great write-up from Paul Heyman of Game Daily about the stirrings from the last Virtual Worlds conference and where some of this money is coming from and where it's going. You won't find any Jeff Kaplan quotes on "welfare epics" but it's still worth a gander if you are interested in an upcoming subset of the genre that will probably prove to be more popular than traditional based fantasy MMORPGS.
It isn't the promise land for every Virtual World. Mike Schramm recently reported on the MMO Boom and how it isn't always peaches and cream. This year has been rough on Auto Assault and Gods & Heroes: Rome Rising as both MMOGS shut down permanently while Ryzom is still hanging on for dear life. Despite the pitfalls, MMORPGS will thrive or World of Warcraft will at least, for how long? If Ultima Online has lasted 10 years, WoW will easily top that. 2008 should prove to be a better year for MMORPGS with Warhammer Online: Age of Reckoning and Age of Conan: Hyborian Adventures set to hit our desktops. My hope is that these Virtual Worlds, the ones with elves and fireballs and not Hello Kitty, will be just as fun to explore as their predecessors.
