The Wall Street Journal catches on to HD DVD grey market imports

Hard core HD DVD fans have known for sometime that they can obtain otherwise exclusive Blu-ray titles via overseas websites like Amazon.co.uk; but we were still surprised to see the Wall Street Journal pick up on it. It's not that we don't think people are doing this, but we wonder how many. Sure, early adopter types won't have any problem ordering a title online and paying a bit more for it, but in the grand scheme of the format war, how big of deal is it? The WSJ doesn't know either, but does a great job of describing the reason (distribution rights) for the loop hole and some of the more popular ways (xploitedcinema.com) to do it. Meanwhile, we'll just keep our count to the titles available the average consumer at his local retailer.