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Netflix interested in PS3 video-on-demand service

While Sony is planning a video distribution service through the PlayStation Network, it could have a partner waiting in the wings. In a Q3 earnings call, Netflix executive Reed Hastings alluded that the video rental giant would like to expand its services online through a variety of methods, one being "internet-connected game consoles."

The Netflix president, CEO and board chairman said, "In terms of enabling the viewing of online content on the television screen, we are exploring a variety of options, including Internet connected, high definition DVD players, internet connected game consoles, and dedicated internet set tops, with a variety of partners, trying to understand the best ways to provide inexpensive viewing of online content on the television."

This could be a perfect opportunity for Sony to offer a robust lineup of content right out of the gate with a proven company like Netflix. Who knows, though, if Sony will be willing to share its piece of the pie?