Epic president wanted to cut Gears' multiplayer, Mad World ad
byJustin McElroy||October 29th 2007 at 3:55pmOctober 29th 2007 3:55 pm
Even presidents are human, and as such, they are prone to errors. But Epic president Mike Capps recently revealed that he almost made two mistakes of (sorry) epic proportions when it came to Gears of War. First and most troubling is that he had considered pulling multiplayer from the game because it wasn't moving quickly enough. (Boy, that would have made that eight-hour single player campaign a much more bitter pill, wouldn't it?) Also, he said he wanted to scrap the famous ad set to the brilliant Gary Jules' equally brilliant "Mad World" because, he says, "I thought it was stupid; I was like 'What are you thinking? Nobody knows Donnie Darko any more.'" Wow. Just, wow. Watch the above video to see how great things could have been.
The good news in all this is that either Capps' conscience or employees convinced him in the end to do the right thing. Also, Epic now has an iron-clad recipe for success: Find out what Mike Capps says you should do, and then do the exact opposite.