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Crysis commercial keeps it simple

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We're really excited for the ten people out there with the PC rig capable of playing Crysis when it comes out Nov 16; may they enjoy the next-next-gen graphics. For the rest of us, we'll just have to watch the ads on television, which keep to a pretty basic formula: Show clips of the game using the in-game engine. The transparency of it is all so very un-EA.