Both Zeschuk and Muzyka admitted to being players and fans of World of Warcraft, but expressed dissatisfaction with the way that making progress in the game is so time-consuming that "it's almost like having another job." They said they are thinking about ways to make the genre more accessible and easier to "pick up and play and have fun."
"We certainly like the games," said Muzyka, "but the staying power hasn't been as strong. They totally enthrall a certain set of people, but we thought about how to make it an experience where you don't have to have a massive investment of itme."
Blizzard had similar aspirations with World of Warcraft, and it succeeded in its goal; WoW is far more accessible than previous entries in the genre. Can BioWare expand the appeal of MMOs even further?