While Microsoft has embraced downloadable video content in a big way with the Xbox 360, Sony has stuck with Blu-ray discs as the major video-delivery method of choice on the PS3. This looks like it might be set to change, though, as Variety is reporting that Sony is planning to bring high-definition video on demand content to the Japanese PlayStation 3, at least.

So far, the announced offerings on the service seem a little slim -- a BBC documentary and some video about car racing to promote the Dec. 13 release of Gran Turismo 5 Prologue. The Variety story does promise "pics and other video content from [Sony Pictures Entertainment] and other companies," but until we hear about what specific content is coming, or details of a stateside release, we remain underwhelmed.

This article was originally published on Joystiq.

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