Sony hires Deutsch for Playstation advertising

Agency Spy reports that Sony Computer Entertainment of America has already decided upon a successor for the American Playstation advertising account. The Los Angeles-based agency Deutsch, Inc. will reportedly be taking over the $150 million account, following Sony's decision to remove TBWA -- their ad firm of the last 13 years -- from the account's review.

Deutsch, one of the five finalists in the review of the Playstation account, is an award-winning ad agency first established in 1969. Currently helmed by chairman Donny Deutsch (pictured above) and CEO Linda Sawyer, Deutsch's clients include the likes of Ikea, Snapple, Johnson & Johnson, and Verizon. The agency's acquisition of the lucrative Playstation account has not yet been made official; we have e-mails in to Sony and Deutsch, and are currently awaiting confirmation.

Update: A representative from Deutsch, Inc. has confirmed that the agency has in fact been awarded the Playstation account. Now we'll just have to see what they plan on doing with it.


This article was originally published on Joystiq.