To be fair, EA's comments probably weren't directed at casual-focused sites like Gamezebo, but instead at the majority of specialist game sites that just don't seem to understand the appeal of casual games. Still, it's true that casual gamers sometime don't get enough respect from the gaming community. Just because a gamer doesn't have the time or inclination to dive into a Mass Effect or a Halo 3 doesn't mean they don't take their hobby seriously. Or, as Bell puts it, being a casual gamer doesn't necessarily mean being "the kind of person who buys a game based on how pretty the box is or because it's based on their favorite television show." Of course, this doesn't apply to the Deal or No Deal game. After all, who could resist Howie Mandel's come-hither grin?