Grasshopper Manufacture held a launch event for No More Heroes at Sofmap Amusement on the 6th, and ... well, it didn't quite go as planned. Or, at least we assumed that it didn't go as planned, because we assumed that they planned to sell some copies of the game.

Apparently it took over 20 minutes for anyone to actually walk up and purchase the game from director Suda51 and producer Yasuhiro Wada -- and even then, the first person to do it was a Famitsu reporter. We guess people just don't turn out for these things in Japan unless the game is porn or Dragon Quest. Uh, and nothing's more punk rock than being unpopular anyway, right?

[Via NeoGAF]

This article was originally published on Joystiq.

Recap: Spike's VGA winners and losers