Whoa, Nelly! Just three days after we saw Samsung's BD-P1400 crack the $300 barrier, the unit is now down below $270 at Amazon. More specifically, it can be had right now for $269.98, which certainly brings it a lot closer to the price range currently dominated by HD DVD. The only question now is: how much lower will it go (and when)?

[Thanks, Adam]

Channel 4 launches HD simulcast on Sky