The hard-to-predict hardware supply complicates other company decisions, Fils-Aime said, such as how many units of Wii Fit to produce. "We at Nintendo America are focused on getting to the point when any consumer can walk into any of our retailers and find a Wii," he said. "Then we can plan, on an ongoing basis, the rest of the business."
It might seem a little ridiculous for Fils-Aime to be complaining about the problems the shortages are causing Nintendo. After all, if this was really a concern, couldn't they just spend whatever it takes to turbo-boost the supply chain? Then again, that added expense could become a liability down the road if and when the current Wii mania eventually starts its downturn. Whatever the case, we're pretty sure that any supply problem so dire that it forces a company to pull advertising is less than ideal. We're just saying, is all.