Then Fortune calls their decision the 58th dumbest of the year. Yes, the geniuses at Fortune believe that Radiohead screwed up, because they say that 68% of people who picked up the album paid nothing, and the rest of the listeners paid an average of six bucks. But of course, Fortune has got it backwards-- Radiohead, as we noted earlier in the year, would only have earned $1 per album going through the record companies, and so they were still able to rake in twice as much at their average of $2.26 per album download.
Dumb? For the record companies, maybe-- they made exactly nothing off of Radiohead's new album. But when you consider what the band made, this distribution method makes even iTunes look dated.