Mario & Sonic is AWESOME

We thought we weren't that into the DS version of Mario and Sonic at the Olympic Games. But Nintendo has fully convinced us that the game is amazing and worth our time, using some innovative marketing. The first commercial here both influences our reaction to the game and mirrors our reaction to the commercial itself.

First, we just watched, from the perspective of a player, as he tries the hammer throw the first time. The controls are easy to figure out, and he's swinging at a pretty good speed almost immediately. Then he releases the hammer and AAAAAAAHHHHHHHHHHHHHHH! GO HAMMER! We love this game now. We want to buy the yelling-at-stuff sports game when it comes out on the 22nd. We'll be first in line to yell at all the retail employees.

[Via GoNintendo]