MTV and SCEA team up to bring back UMD
It's not dead! Sort of. Sony Computer Entertainment of America and MTV have announced a collaboration to bring new UMD movies to store shelves. In fact, they should be available now. "Jackass," "Beavis & Butt-head," and "Aeon Flux" are all available for $14.99 (MSRP) beginning this week.
"This collaboration with MTV is a key first step in meeting the needs of our consumers, who are utilizing PSP as a video player more than ever and are thirsting for more content, particularly short-form videos," said Phil Rosenberg, senior vice president of sales and business development, SCEA in a press release. "MTV's programming is hugely popular, and SCEA can utilize our internal resources to appropriately manage the publishing and distribution of these hit shows on UMD. This demonstrates our commitment to supporting the UMD video format by delivering what consumers want to watch at the right price. SCEA will continue to license movie, TV, and other video content, leveraging our sales and marketing strengths, as a strategic focus moving forward.
The price is certainly nice, and this is planned to be the first of a growing library of UMD movies to release in the future. Does the $15 price make you want to bite? We'll see how consumers respond.
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