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TiVo shuttering Rewards program, screwing its best customers


Apparently TiVo sent around an email notifying its loyal overpaying customers that it's shutting down the TiVo Rewards program on May 28th of this year. This won't matter to the vast majority of TIVo customers, no no, this decision only screws the company's staunchest word-of-mouth advocates. You know the kind, the alpha geeks obsessed enough with the company's products to others spend their time zealously recommending it to friends and family in the hopes of spreading the premium DVR experience (and earning some points while they're at it). Shutting down the program is one thing, but expecting the most loyal segment of TiVo's customer-base to turn in their points before the next series of hardware comes out is beyond lame and decidedly un-TiVo.