Activision now a sponsor of Rock and Roll Hall of Fame
We imagine the deal went something like this:
"So, you guys made Guitar Hero, huh? Sounds like a perfect match for the Rock and Roll Hall of Fame."
"Well, no actually. We just bought the name. Oh, and did I mention we're loaded!"
"Sold!"
The end result of that (imaginary) exchange is that Activision looks to further embed itself in the annals of rock, as the company has announced that it has become a sponsor of the Rock and Roll Hall of Fame in Cleveland. Specifically, Activision will be sponsoring the museum's exhibit featuring famous guitarists (surprise!), and also will sponsor the Rock and Roll Hall of Fame Induction Cermony being held on March 10. Finally, Hall of Fame visitors will soon be able to play "the latest and greatest" version of Guitar Hero, Guitar Hero III (and presumably future iterations once they're released) on demo kiosks at the museum. At the rate Activision is going, the curators may soon find themselves displaying more versions of Guitar Hero than actual exhibits.
[Via Press Release. Original image: Jason Pratt]
