Brash continues consuming Sony partners: Factor 5 next
From the publishers of fine titles, such as Alvin and the Chipmunks, Jumper: Griffin's Story, and Saw: The Videogame comes yet another major game announcement. Yesterday, Brash Entertainment announced a deal with frequent Sony partner, Game Republic (Genji, Folklore) to make a game based on a "popular Hollywood film." Well, looks like another Sony partner is being swallowed up by the startup publisher. Factor 5, known to Sony fans for their notorious Lair will also be creating a title for Brash. We're sure that Factor 5 will live up Brash's legacy of quality titles.
"We do our due diligence on potential partners; we want to understand their in-house tech, and get to know their team and its capabilities. Factor 5 has a solid track record in creating licensed games that, in combination with their technology expertise, makes them an ideal partner," said Mitch Davis. "But what really cemented the collaboration was their passion for the IP and the world in which the game will live. Because that's when you are going to get really good games -- when the people who are making it are really enjoying the process."
"Typically, there are two issues developers have with making a licensed game. First, they tend to have shorter development cycles. Second, there are often very tight constraints on how you can portray the world of the IP, its characters and story. The resulting lack of creative freedom can be very frustrating -- especially when it's a world you are excited to explore," said Julian Eggebrecht, President and Co-founder of Factor 5. "But collaborating with Brash is much different, we're already working on a title that is more than two years out, and because the filmmaker is a game fan who is really excited about how we want to expand on the story of the film, we've been given a lot of latitude. It's been really fun to dig deep into this universe."
[Via press release]
