NY Times tackles Wii's tie-in ratio
The Wii has comfortably outsold its rivals since it first launched, but it does lag behind in at least one other respect: the number of games sold per console. The low software tie-in ratio of the Wii is hardly a new issue, but it's one that shouldn't be ignored.
According to a new article in The New York Times, Wii owners typically purchase only 3.7 games a year, a figure that compares unfavorably with Xbox 360 and PlayStation 3 owners (4.7 and 4.6 games per year respectively). This, argues the article, is just one of the effects of the expanded audience that Nintendo has captured -- as the New York Times piece observes, most Wii owners seem to treat their console as little more than a Wii Sports machine.
There are solutions, however, with Wii Fanboy favorite Michael Pachter suggesting third-party publishers should adopt a different approach to marketing their wares. As Pachter puts it, "Advertising on GameInformer and 1up.com just isn't reaching [the expanded] audience."
[Via Joystiq]
