Wii would like to receive an award for advertising
It looks like Nintendo's "blue ocean" strategy is paying off for more than just Nintendo! The company's ad agency, Leo Burnett, announced that their "Wii would like to play" advertising campaign has been awarded an Effie award (which is apparently a real award given out to advertising firms, and not just a made-up name) for "most effective" marketing. The awards committee cited the campaign's targeting of a wider-than-usual audience as its greatest strength.
"Leo Burnett's marketing strategy for the Wii will forever change the gaming industry and its dialogue with consumers," Deborah Meyer, the jury's chair, said. People in the ad agency have a way with hyperbole.
