Get Targeted Marketing with Alyson
"Get Fit with Alyson" is a new site hosted by Alyson Stoner, one of the "Dozen" from Cheaper by the Dozen (and that one backup dancer in Missy Elliott's "Work It" video), featuring podcasts and mobile phone videos in which the actress leads kids through short exercise programs. It will also feature stories from readers about fitness and "the things they are doing to change their lives." Apparently, Alyson will also talk about "issues" that are important to teens.
Concurrent with the "Get Fit" content, a series of "Get Wii Fit with Alyson" videos will be made available through the Nintendo Channel, in which Alyson demonstrates Wii Fit exercises on the Balance Board. This whole thing is sponsored by Nintendo, in fact, which means that even the "Get Fit" site is basically Wii Fit marketing. Which leads us to ask: if Wii Fit is selling so well, why not put a bit of ad money elsewhere? People might want to hear about WiiWare at some point.
[Via GoNintendo]
