Shane Kim in his new role: talks 'mass market' Xbox appeal
Following yesterday's game of musical executive chairs inside Microsoft's Interactive Entertainment Business – wherein Shane Kim ordered a brand new chair for his newly created office of corporate vice president of Strategy and Business Development, while Phil Spencer adopted Kim's old chair as the new general manager of Microsoft Game Studios – Next-Gen spoke with the two execs about their new roles. Unsurprisingly, Kim is the focus of the interview, and he offered a handful of forward-facing statements, fitting with his new strategic role.
When asked if MGS could publish another title as popular as Halo 3, Kim says the chances are "really good" explaining, "We've got the talent, we've got people who are always on the lookout for new ideas and talent, and most importantly we have the commitment and the will to create those hits." Even more telling, Kim puts that new title to use, addressing the strategy of appealing to a new mainstream market: "For us, our opportunity is much like the industry's opportunity: How do we make what we do mass market? How do we make it a mainstream form of entertainment?" Sounds like Kim was bumped upstairs to help Xbox get some of that Wii money, no?
