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Canadian company launches girls' gaming portal, plans girls' MMO

It's full of hearts and the color pink. It frequently alludes to shopping and fabulous hair. It's AllGirlArcade.com, the casual gaming portal for -- you guessed it -- girls. The glitzy website and girly games are just the beginning, though. Fuel Industries (the Canadian company behind AllGirlArcade.com) plans to release an MMO this fall. It too is intended specifically for girls.

There's a whole Sci-Fi-esque mythos underlying the site. At the core of that mythos is The All Girl Star Squad -- animated female heroines, each of whom has a favorite game genre. While Fuel Industries has announced precious few details about the upcoming MMO's gameplay, it has said that those heroines and the universe they live in will be the game's focus. The company has already released webisodes to set the stage.

The site's FAQ notes that AllBoyArcade.com is coming next year. Don't worry, though; if your son really, really wants to play in the girls' arcade (and MMO) instead, Fuel Industries says that's A-OK.