Jess Lebow interview

You may or may not be familiar with the name Jess Lebow, but if you've played Guild Wars or Pirates of the Burning Sea, you'll certainly know his work. As a writer, he's worn many hats in the games industry -- world designer, story creator, producer, content director -- but at the end of the day, his job remains the same: to tell a great story.

IGN has posted a recent interview with Lebow and asked some good questions about the role of story in an MMO, how he broke into the industry, and how the industry changes expectations of what constitutes good writing compared to the traditional novel. It's a good read, if a bit short, but if brevity is the soul of wit, then you'll find a lot to chew on in this article.