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Playboy phasing out DVD in favor of internet content

This year has seen porn studio Digital Playground go Blu and a growth in adult VODofferings on the market, and even the venerable Playboy has seen declining DVD sales. But rather than jump on the Blu bandwagon, the house that Hef built is taking a more Vudu-like approach and giving up on physical media altogether in favor of online distribution. As the linked article describes, changes in the adult media market since Playboy's inception have a lot to do with the company's current troubles, but you can't totally dismiss the decision to skip over Blu-ray either. For now, we'll categorize this under "notable;" Playboy is only one producer and porn is a natural fit for anonymous delivery via internet and VOD. What's your call?