EA's Moore maintains 'mass market' mantra
It may surprise you to learn that EA wants more people to buy its games -- specifically, the people who don't normally buy games. It's certainly a sound strategy (just ask Nintendo), and one that EA Sports president Peter Moore has developed a clear fondness for. Speaking at a recent and still laboriously named BMO Capital Markets Interactive Entertainment Conference (via Gamasutra), the ex-Microsoft mouthpiece stuck to his more-is-more message.
"We need to grow into a more mass market company, and at the same time we need to make sure we're digitizing our content, we're having deeper and more meaningful relationships direct to consumers," said Moore. He described some EA Sports titles as being "too hard," suggesting that "more approachable and accessible" content was in order. Ignoring Facebreaker's glass jaw for a moment, perhaps the company will find its (possibly overweight) audience with forthcoming fitness package, EA Sports Active.
