For one, the site is focused on entertaining gameplay videos and machinima, not gameplay-free promotional "trailers" or gamers cursing about NES games. For another, it comes with a simple, free tool for easily recording video from 22 popular PC games and uploading it to the site. And with $500,000 in venture capital funding, according to CrunchBase, this isn't some fly-by-night operation.
The beta already has some entertaining clips -- we particularly liked the automotive zombie melee and the clip of heavy firepower in Portal. All we need now is a way to record console performances, then we'll be golden. WeGame staff ... get on it!