Codenamed Copernicus, Schilling's MMO is still in "concept phase" – tentatively dated for late 2010 – but it's one part of a mega-IP aimed at saturating multiple entertainment markets, including film, TV, books, comics, and action figures. With fantasy novelist R.A. Salvatore and Todd MacFarlane on board as creative partners, Schilling's ambitious project is more than just a pipe dream. As for baseball, the fabled pitcher doesn't plan to leave the sport behind entirely after his final season. "[I will be] intimately involved in making a baseball game ... I will be a part of a company doing a sports game [some day]."