Why do we play MMOs? Sure, we could spend all day discussing game design, new content, casual vs. hardcore, class balance (nerf <insert class here>!), PvP, crafting, leveling curve, and economy... but in the end what makes us log on to a game day after day, through nerfs, bugs, and server meltdowns? Chances are, it's not the gameplay -- it's the people. Would you still play your favorite game were it not for your guild (or clan, or fellowship)? Or is your MMO-ing all about the game?