Reactrix WAVEscape: like the Wii, but for advertising

We know, it's far too easy to link gesture-based anything to the Wii these days, but the Reactrix WAVEscape actually does favor the console's approach on most every level. Officially announced at CES, the system was devised by TYZX and Reactrix and is destined to lure susceptible civilians that pass by commercial displays. Essentially, the company hopes to create an "engaging advertising experience" (saywha?) by enabling consumers to interact with the ads by simply moving their arms / hands and having those motions recognized by an integrated "3D camera." Regrettably, it seems as if this technology isn't headed to the living room anytime soon, but that's what your Wii is for, right?

[Via PCWorld, image courtesy of oryankim]

[Tim @ Jan 15th 2008 9:50AM]

Reactrix is also responsible for those floor ads that kids are always running around. Cool stuff - will be interesting to see how they integrate this into advertising.

[Db @ Jan 15th 2008 9:55AM]

YEA!!! Panda boxing~!

[Liam @ Jan 15th 2008 10:28AM]

Anyone who finds themselves 'engaged' in a piece of commercial advertising needs a good slap.

[Robert @ Jan 15th 2008 10:46AM]

It depends how they make it interactive... I actually think it will be quite cool if it works...

[John B @ Jan 15th 2008 11:20AM]

But what if the advertiser is Hooters, Maxim, or Playboy? ;)

[tylersmyler @ Jan 15th 2008 10:46AM]

Can someone post a video?

[Fuzzmanmatt @ Jan 15th 2008 10:48AM]

So it's a set up like an Eyetoy?

[Jonathan Bergeron @ Jan 15th 2008 1:42PM]

Didn't Adobe do this last year in NYC?

[Dcv @ Jan 18th 2008 11:28AM]

GestureTek is the pioneer, world-leader and patent holder in camera-enabled gesture-recognition technology. For years, the company has revolutionizing public space advertising with its ScreenXtreme immersive advertising and digital signage technology. Using patented body-tracking software, ScreenXtreme a person’s image right into the ad and lets them manipulate content and special effects by simply moving their hands and body. Countless companies license GestureTek’s patents and technology, including Reactrix and digital signage leader Monster Media. Check out gesturetek.com or watch GestureTek’s ScreenXtreme video

[CommieCOZY @ Jan 20th 2008 8:14PM]

Seems more like a mix between Wii and the Playstation Eye.