In an interview, Digital Playground founder Joone stated that his studio plans to stop releasing on the HD DVD format by the end of 2008. The past few weeks have seen a total 180-degree turn in format stance for the company. After initially coming out in favor of HD DVD, it moved to a neutral stance at the end of December, and now has moved firmly into the blu camp. In December, the studio stated it was waiting for a "clear cut winner." Apparently in those few intervening weeks, Warner's move and better sales of the studio's titles in Blu-ray format have been enough to make the choice clear. Sex sells, but apparently better in blu.