If at first you don't succeed, try, try again -- preferably on a different continent. That's the attitude Disney is taking with its Disney Mobile MVNO, shutting down its poorly-received US service
and heading over to Japan
where Softbank is serving up the necessary airwaves this time around. The target demo is decidedly different now, too -- whereas the US service was aimed at families with young kiddies, the Japanese rendition is targeting women in their 20s and 30s, seen as prime consumers of Disney content. The first handset to support Disney Mobile will be the DM001SH, a reworked version of Sharp's 821SH for Softbank
that features 3G data, a 2 megapixel cam, 400 x 240 internal and 60 x 32 external displays, one-seg mobile TV, FeliCa, and no shortage of Mickey Mouse branding. All told, we'd say it's just a tad hotter than the carrier's now-deceased US offerings
. Look for the service to launch March 1.