But heavens, this game looks generic, if the first screens are anything to go by. Featuring "thirty wacky characters, more than 300 levels, and an easy-to-use in-game editor that allows players to express their creativity," BOOM BLOX is a block-based puzzle game that makes EA Playground look like a Suda 51 masterpiece.
Perhaps we were expecting a little more from the involvement of a film director who has reaped critical and commercial success in his field for the past few decades. Then again, we've had this debate already.
[Via press release]