So far this year, Blu-ray holds a 79 percent share of all high-def movies sold across Europe. "DVD-Video was first introduced into Western Europe in 1997, and the following year some 230,000 DVD players were installed and 2 million discs were sold through," the association said. "In comparison, Blu-ray Disc made its first tentative launch in Western Europe in 2006, and the following year some 3.2 million PlayStation 3 consoles and 34,000 standalone players were installed, while 2.3 million Blu-ray discs sold through."
That's a lot of fancy talk for: "Blu-ray is kicking ass and taking names." The BDA said its next goal is to "move Blu-Ray Disc into the mainstream," and it appears to be well on its way to reaching that goal.