According to one of Ars Technica's insider moles, Microsoft will be either announcing or secretly informing retail stores that the Xbox 360 HD DVD player's new retail price is (drum roll) $50. Yup, $50. A drop of $80 from the recently announced price drop to $129. Ars Technica says that the new $50 price tag was to be revealed yesterday the 21st, but so far we haven't heard anything from Microsoft regarding any price cut. We also searched a few major online retailers for a magic $50 price tag, but were unsuccessful. We'll just have to wait and see what becomes of the 360's HD DVD player as we expect its price to drop significantly as it dies a slow, tortuous death. The same death that the entire HD DVD format has been experiencing. But on the brighter side of things, we hear the 360's HD DVD player makes a fantastic door stop, so be sure to keep that in mind.