The above picture is Toshihiro Nagoshi, game producer and designer for SEGA, sitting in a Ryu ga Gotoku Kenzan! (Yakuza 3) concept bar & cafe situated in Tokyo's trendy Roppongi Hills district. The bar, one of many, dishes out the same kind service any other similar establishment would, but with one major difference -- they've got playable demo kiosks for the upcoming Yakuza 3.

The idea may seem like a strange tactic, but its nonetheless one that's sure to get some attention. This isn't SEGA's first wacky promotional advertising for Yakuza 3 after all; you all remember about the samurai noodles, right? Now, if we could only have GTAIV demo kiosks out in our NYC bars...

This article was originally published on Joystiq.