A cable has to have a certain something to cause optical interrupt to these trade-show weary eyes. Then this comes along, the Plug It USB adapter. We doubt it's the "world's smallest" USB charging and data cable as they claim. Nevertheless, it's definitely convenient and small enough to be slung from your keys or even that eyelet found on many mobile devices including most cellphones. At the moment, it's available in a handful of proprietary models for connecting to a wide range of Samsung and Nokia devices. A mini USB version allows it to connect to just about everything else including BlackBerrys, cameras, PMPs, MP3 players, etc etc. Well, except that iPod in your pocket. Available now for about €8/$12 -- video demonstration after the break.