Ha, get it? Brightroll? Yeah, we didn't try very hard for that one. Anyway, with HD streaming video over the internet becoming even more ubiquitous, advertising remains only a small step behind, as BrightRoll is debuting its proprietary technology to deliver HD video through rollover ads on partner websites like CNN, MTV and CBS News. The company CEO claims it can better last year's estimated 33% penetration of HDTVs, by delivering HD video to over 65% of internet users, the only question remaining is whether or not anyone is really asking for it.