He questions whether accomplishing things in an MMO is like baking a cake (not a lie) or building a sand castle; they're fun enterprises, and can be very fulfilling accomplishments for their time, but their very existence is fleeting. Are our nightly accomplishments in MMOs any less transient? The ultimate answer, if you were to ask this blogger, is that everything in life is ultimately ephemeral, it's just a question of shelf-life. But then, this is the sort of talk that we'd expect to hear from somebody on the verge of quitting MMOs, which we sincerely hope isn't the case. Ephemeral or not, MMOs still let us meet and keep in touch with friends and unwind after a long day's work. There's an undeniable value in that.