"Unreal Engine 3 has a well structured rendering pipeline, and its graphical quality is superb thanks to advanced lighting and shadowing systems," said Young-muk Choi, lead programmer for NCsoft's Development Unit. "Tools within the Unreal Editor empower us to instantly produce and optimize our outputs, and we especially love how the engine enables designers to easily prototype concepts without the need for programming." Jay Wilbur, VP of Epic Games, returned the press release back patting by saying, "We expect to be completely wowed by what they do with our latest technology."
So do we, Mr. Wilbur. In fact, it'll take a lot to wow the millions who've already been thoroughly WoW'ed.