Wardell offers a number of other explanations. For one, other developers are still too focused on the "cool factor" instead of profitability. A lot of times, it seems games are developed to garner magazine covers and not to make money. Many developers also develop games that are likely to be snapped up in China, where piracy usually cannibalizes most of their market share. (Thankfully, this is a factor MMOs are more resilient to, given the way they are monetized.) The other factor playing to the industry's disadvantage, he says, is that they're only just now realizing that developing games for hardware that next to nobody owns means that next to nobody will buy your game. (We're looking at you here, Age of Conan.) Some pretty interesting opinions from a guy succeeding just outside the mainstream.