Sony has often touted the PlayStation brand as a long-living one. The PS1 had a lengthy life cycle, and the PS2 still goes strong today. Many thought Sony's claim that PS3 would have a ten year life cycle was a joke -- but considering Sony's track record with the PS2, we wouldn't be surprised to see Sony go for such an ambitious plan.
How will PSP remain a 10 year product? FIrmware updates and hardware revisions will undoubtedly keep the system fresh for years to come. In spite of the release of the redesigned PSP-2000, original PSP owners are still able to access many new features, and can still play all new games. John Koller told IGN: "We've talked about the PSP being a 10 year product, but a 10 year product in the continued... how can I put this... in the continued lifecycle, so we obviously had the 1000, we have the 2000, so the PSP as it was first launched in March 2005 isn't going to the be the PSP that it ends up as in 10 years"