When asked about the endgame, Atanasov said that term was very broad. When players max out their skill development they can do other things, like fight the biggest and baddest monsters in the game. If that doesn't interest them, PvP dominance via territory conquest is an option. Players can also gain economic power via brokering the world's resources or focus on crafting and selling the phatest loot in the land. Endgame content is important them, and the gang at Masthead realizes that if there's nothing to do -- players will leave. They hope to circumvent this with enough content at launch, as well as regular updates and expansions.