Promoting a projected $400 million first week sales video game is no easy task, where sometimes you have to ignore traditional metro transit advertising and reach towards the sky. Reach way, way up.

Gigantic advertisement murals have been popping up on buildings in select cities around the U.S. including LA and New York promoting Rockstar's Grand Theft Auto IV. And as you can see in the image above, these advertisements are HUGE! We're also told that the one of the NY ads was hand painted on the brick building's exterior. Nice! It's amazing art, it's an amazing advertising campaign and it's amazing to see how deep Take-Two's marketing pockets really are.

Read - GTAIV mural in LA
Read - GTAIV mural in NY

This article was originally published on Joystiq.