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Blockbuster expands game focus, takes on retail game, hardware sales

Jason Dobson
04.28.08
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Days after confirming plans to stock Grand Theft Auto IV alongside movies on its outer release wall, Blockbuster today announced that the recently released Wii flavor of Mario Kart will make the leap as well. The move is part of what the rental giant calls a plan to "significantly expand its game business," which includes a greater emphasis on selling retail games and hardware, as well as stocking a larger number and variety of games to rent.

Blockbuster specifically noted plans to offer a special $499.99 PS3 bundle in its corporate-owned stores, which will include a 40GB console, a copy of the movie Spiderman 3 on Blu-ray, Activision's video game adaptation of Transformers, and the opportunity to rent one free PS3 game or Blu-ray movie a week for 12 consecutive weeks. However, while we appreciate the added attention Blockbuster is giving our favorite hobby, we doubt even this will sway us into venturing out into the sunlight to rent anything.