What you're missing, is story. The game has been designed to make your story the same as every story. A long history of slaughtering trivial mobs, occasionally grouping with others to kill a greater monster who will be prowling the hills an hour after play ginsu with its spleen. In "It's Story Time, Boys and Girls!", Warhammer blogger Syp explores the different ways MMO developers try to add story to their games, some more successful than others. NPCs in City of Heroes will talk about your deeds and exploits as you pass. GM actors in EverQuest once presaged world-changing events with missions ordinary players could affect. Lord of the Rings Online slowly advances the plot of the war with Mordor with each update. Syp also wonders how quests might change if the decisions you made in the game slowly wrote your own unique story, and generated new quests based on it. Some great suggestions about a problem all too common in today's games.