Yeah, that fancy press shot has a certain beauty to it, but there's just nothing like spotting a highly coveted console in the wild. Thanks to our cameraphone toting tipster in Belgium, we're presented with the first image of the GTA IV bundle sitting on a shelf just waiting for someone to trade their €450 in and take it home. Oh, and if you're wondering what type of shop places a sweet PS3 beside an assortment of blank media, a coffee mug and what appears to be a CRT television circa 1990, it's Free Record Shop in Antwerp, sucka.

[Thanks, Yannick]