While the media reactions to Guitar Hero: On Tour seem to range from dismissive to skeptical to vaguely intrigued, analyst Todd Greenwald believes that the game will arrive at retail as less of an oddity and more of ... a Guitar Hero game. Which means big-time sales.

"We think this title, never having been released on any handheld platform, has the potential to sell several million units at launch, at a $49.99 price point." (Note about the novelty of the release: there is Guitar Hero III Mobile, but that doesn't count.)

He also said that large retailers like Best Buy, Target and Wal-Mart will feature the handheld title prominently in their stores, contributing to the sales. That makes the most sense to us: a Guitar Hero game in a smaller box must be a very attractive item for retailers.

This article was originally published on Joystiq.

Sony trademarks 'interactive magazine' Qore